Our Story

Established in 2008, Huggs started its humble journey
with commitment to provide exceptional specialty coffee
and delectable treats at everyday prices.
With our core beliefs tied to delivering consumer-centric services
coupled with an eco-efficiency business model, Huggs has grown
to become Singapore’s largest homegrown specialty coffee brand
with over 20 outlets found in major business districts.
Huggs offers a curated selection of “East meets West” beverages,
ranging from local Sumatra kopi to specialty espresso coffee
and even non-caffeine drinks. Daily fresh bakes along with
a range of food selection are part of our menu too.
There’s always something for everyone at Huggs! 

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Brewing Smiles


Our Vision

Huggs aims to uplift and inspire cultures and the people - one cup, one experience, one community at a time.

Brand Pillars


Flavour Specialist

Able to satisfy a diverse group of coffee drinkers through wide range of blend, brew, flavours.

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For the people

Building a people-first culture that includes its staff, partners and the local community its in. Also refers to achievement remarkable service standards that makes every customer feel special.


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Doing Good

Understanding what matters to the community and respecting them through action in social causes.

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